ALL ABOUT GEOFF
An accomplished B2B Demand Generation Marketer with 19 years’ experience boosting revenue growth through closed-loop lead generation programs via digital marketing with measurable ROI. Adept at constructing scalable marketing programs through technology investments, agencies, and staff specialists, refining operations to be robust, agile and adaptable to the organization’s goals. Builder of insightful, transparent reporting for tracking and program performance to optimize ROI on marketing spend. Intuitive, transparent, empathetic leader who motivates others through their intrinsic motivations to succeed.
Demand and Lead Generation – 12 years of experience in demand and lead generation across technology industries for SaaS and services. Includes digital inbound, live events, direct mail, paid sponsorships, and cooperative programs with suppliers. Focus on persona development to clarify the “shape” of the ideal customer profile for clear targeting, and wise use of time, money, and talent.
Marketing Platform – HubSpot Inbound Marketing and HubSpot Inbound Sales Certified, an enterprise-level administrator who swiftly grows lead generation in collaboration with Sales and Product peers. Optimizes marketing automation tools and CRM/CMS platforms to intelligently deploy assets that generate qualified leads who go from strangers to followers to become qualified leads for handoff to Sales. Continually refine inbound leads to match Sales criteria.
Campaign Strategy Smarts – Develop and deploy integrated, persona-based email, social, paid, and other platform campaigns to targeted audiences, aligned with the product offering to develop new revenue. Understand the customer’s “job to be done” as the narrative thread that informs all content and creative.
Content Marketing Centric – Deftly build editorial plans and project manage them for rapid, quality execution in collaboration with individual contributors and stakeholders. Success record with email marketing, white papers, guides, webinars, social media channels, infographics, and live events. Self-driven for continual education on the inbound content marketing landscape, trends, and best practices.
Technical Abilities – Highly organized project manager. Rapid, engaged learner of new technology. Agile marketing, and project management with Monday.com (preferred), Basecamp, or Trello. HubSpot, Pardot, HTML, CSS, Microsoft Office, Adobe Creative Suite, Canva, MarkUp, Slack, Zapier.